When the family of 18 Avon Circle decided it was time to sell their beloved mid-century ranch, they wanted two things: a strong return and a smooth process. With just one family having ever owned the home, it was filled with care, character, and potential—but also original finishes. My goal was to highlight its strengths, market it strategically, and deliver exceptional results.
Vintage Charm, Modern Strategy, Incredible Result
The Story of
18 Avon Circle, Needham
Thoughtful Preparation
Before listing, we focused on presentation. The home was spotless and well maintained, but we decluttered, removed extra furniture, and completed a full spring cleanup to enhance its appeal. Every detail—from curb appeal to staging—was designed to let buyers imagine their future in the space.
Smart Marketing, Big Impact
To stand out in the market, I rolled out a full suite of marketing:
Professional photography and floor plans
A video tour and drone footage
Strategic social media campaigns
Messaging that positioned the property as a “diamond in the rough”
The strategy worked. We hosted two well-attended open houses and generated significant buzz—resulting in 14 offers by the deadline.
Success After the First Weekend
Priced at $999,999 and strategically launched with no competing listings, 18 Avon Circle quickly attracted significant interest thanks to its well-maintained condition, mid-century charm, and thoughtful pre-listing preparation. With two busy open houses, strong private showing activity, and marketing that included professional photography, video, floor plans, drone, and a targeted social media campaign, the home was positioned as a rare opportunity.
In just one weekend, the property received 14 offers, culminating in a winning bid of $1,151,000—$151,000 over asking . The home went under agreement within four days of listing.
The outcome? A fast, smooth sale, maximum value for the sellers, and a meaningful transition for a family home filled with decades of memories.
Zillow Said What?!
What the Client had to Say ....
"Thank you all in return. So appreciate your professional support. Will refer and recommend. Wishing you all the best.”
This success story proves that with the right strategy, preparation, and market expertise, even a dated home can outperform expectations.
Video Marketing
Property Photos
Ready To Create Your Story?
Contact Alison today!
