Sold! 239 Trailside Way, Ashland, MA
A Bright, Welcoming Space with a Story to Tell
This charming 1-bedroom, 1-bathroom condominium, located on the second floor of a quiet complex, boasts 1,122 square feet of living space with cathedral ceilings, abundant natural light, and a peaceful back deck overlooking a private wooded area. After decades of calling this serene space home, the seller was ready to move on—and needed a quick sale at top dollar.


The Challenge: Preparing for Market and Overcoming Hurdles
While the property had undeniable charm, it needed some attention before hitting the market:
- Repairs & Updates: The unit required a fresh coat of paint, carpet cleaning, and heat system repairs. Smoke detectors also needed upgrading, requiring experts to install them safely given the cathedral ceilings.
- Market Pressure: With no recent comparable sales in the complex (the first 1-bedroom listing in over 2 years!), pricing was challenging. To complicate matters, a competing unit hit the market just as this one debuted.
- Transaction Obstacles: Despite going under agreement after the first weekend with two offers, the buyer experienced cold feet, putting the transaction at risk three weeks before closing. This required fast action to save the deal.

Our Strategy: A Tailored Approach to Success
To ensure the property stood out and achieved the seller's goals, we implemented a comprehensive marketing and preparation plan:
- Pre-Listing Preparation:
- Cleaned and refreshed the carpets.
- Repaired the heating system and made minor updates.
- Brought in staging to accentuate the unit’s natural light and spaciousness.
- Marketing Excellence:
- Professional photography and videography to showcase the property’s best features.
- Hosted two open houses and coordinated several private showings to generate buzz.
- Pricing Strategy: Leveraged the scarcity of 1-bedroom condos in the complex to price competitively and attract motivated buyers.

The Results: Quick Action and a Happy Ending
- Offer in Record Time: After just 6 days on the market, the property received two offers and went under agreement.
- Overcoming Hurdles: When the buyer hesitated weeks before closing, we worked tirelessly to keep the transaction on track:
- Coordinated a rush appraisal and expedited paperwork.
- Quickly arranged for smoke detector upgrades to meet closing requirements.
- Success: The property closed in just 7 weeks, meeting the seller’s timeline and financial goals.
Client Testimonial
You couldn't ask for a better realtor than Alison! She anticipates your every need and makes sure it's done and you are ready for anything that might pop up! This is our 3rd property with Alison and I look forward to working with her again in the future! Thank you Alison and the Berkshire Hathaway family!!"
Elizabeth Heffernan
Video Marketing
Property Photos












Why Choose Alison
Client-Centric Excellence
Dedicated to providing exceptional service, Alison understands that every client's situation and goals are unique, and approach each with patience, a personalized touch and a collaborative approach to ensure a smooth experience that meets their distinctive needs and goals.
Expertise, Market Knowledge & Innovation
As the #1 Listing agent in Needham (per MLS 2023) Alison leverages her in-depth market knowledge, negotiation skills, cutting-edge marketing and technology, to effectively guide clients through the entire process, from pre-market analysis to closing.
Integrity and Communication
Trust is the cornerstone of Alison's business. Upholding the highest standards of professionalism, integrity and reliability, she maintains open, honest, and effective communication by responding promptly to calls, texts, and emails ensuring that clients are well informed throughout their real estate journey.
Community Engagement
Beyond real estate, Alison is dedicated to giving back and enriching her community through fundraising, volunteering and supporting local non-profit organizations.