Case Study: Successfully Selling 1302 Central Avenue, Needham, MA

Here is the story…

The sellers of 1302 Central Avenue were downsizers preparing for an out-of-town relocation. They wanted to maximize the sale price while ensuring the process was seamless and stress-free. Understanding their unique needs, I crafted a tailored approach to help them transition effortlessly to the next chapter of their lives.

sold home
Planning

Strategic Home Preparation

To position the property for success, we focused on targeted improvements to enhance its appeal:

  • Painting: Refreshed the home’s interior with a neutral palette to attract a broader audience.
  • Landscaping: Revitalized the curb appeal with fresh mulch, trimmed shrubs, and seasonal flowers.
  • Cleaning and Decluttering: Ensured every space sparkled and felt inviting.
  • Bathroom Update: Made strategic updates to modernize and elevate a key feature of the home.
  • Floor Refinishing: Restored the hardwood floors to their original luster.
photography

Comprehensive Marketing Plan

Once the home was market-ready, I launched a robust, multi-channel marketing campaign:

  • Professional Staging: Highlighted the home’s best features, helping buyers envision themselves living there.
  • High-Quality Media: Employed professional photography, videography, and detailed floor plans to capture attention online and at showings.
  • Custom Brochure: Designed a visually appealing brochure to leave a lasting impression.
  • Digital Advertising: Deployed targeted online ads and email campaigns to maximize exposure.
  • Open Houses & Private Showings: Attracted 35 interested parties through a combination of well-orchestrated open houses and individual tours.
On Market

The Results

The property’s preparation and marketing efforts yielded remarkable results:

  • Offers Received: 3 competitive offers, demonstrating strong interest.
  • Time on Market: Sold in just 4 days.
  • Client Success: Achieved a smooth closing within six weeks.

List Price:  $1,350,000
Sold Price:  $1,425,000
Sale to List: 105.56% 

Why It Matters

The success at 1302 Central Avenue underscores the importance of a personalized strategy, meticulous preparation, and innovative marketing. Whether you’re downsizing, relocating, or exploring the market, my tailored approach ensures your goals are met with ease.

If you're curious about how a similar strategy can work for your home, let’s connect today!

Video Marketing

Property Photos

Foyer
Living Room
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Dining Room
Kitchen
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Bathroom
Office
Bedroom
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Why Choose Alison

Client-Centric Excellence
Dedicated to providing exceptional service, Alison understands that every client's situation and goals are unique, and approach each with patience, a personalized touch and a collaborative approach to ensure a smooth experience that meets their distinctive needs and goals.
Expertise, Market Knowledge & Innovation
As the #1 Listing agent in Needham (per MLS 2023) Alison leverages her in-depth market knowledge, negotiation skills, cutting-edge marketing and technology, to effectively guide clients through the entire process, from pre-market analysis to closing.
Integrity and Communication
Trust is the cornerstone of Alison's business. Upholding the highest standards of professionalism, integrity and reliability, she maintains open, honest, and effective communication by responding promptly to calls, texts, and emails ensuring that clients are well informed throughout their real estate journey.
Community Engagement
Beyond real estate, Alison is dedicated to giving back and enriching her community through fundraising, volunteering and supporting local non-profit organizations.