sold home

The Challenge: Relocation with Ease

 

When the owners decided to sell their condo at 760 Highland Avenue due to an out-of-town job relocation, they sought a seamless, stress-free process. While the unit was already in great shape, achieving top dollar required strategic preparation and effective marketing to make their home stand out in a competitive market.

From Planning to Sold: A Seamless 4-Step Journey

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Step 1: Planning for Success

We began with a detailed consultation to craft a tailored approach:

  • Market Analysis: Provided a pricing strategy to maximize exposure and interest.
  • Timeline Development: Created a step-by-step plan to streamline the process.
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Step 2: Preparing the Home

Though the condo was well-maintained, we knew thoughtful preparation would elevate its appeal:

  • Decluttering and Cleaning: Ensured every space was spotless and inviting.
  • Staging Strategy: Retained a few key furniture pieces while adding professionally staged elements for a modern, welcoming aesthetic.
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Step 3: Marketing That Makes an Impact

To reach the right buyers, we employed an innovative and targeted marketing strategy:

  • Professional Media: High-quality photography, a detailed floor plan, and engaging videography showcased the home’s best features.
  • Custom Collateral: Designed a stunning color brochure to impress potential buyers during showings.
  • Digital Outreach: Leveraged targeted email campaigns and digital ads to reach a wide audience.
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Results That Speak Volumes

The combination of strategic planning, expert preparation, and innovative marketing delivered outstanding results:   

Showings: 8

Open House Attendees: 35

Offers Received: 5

Days to Close: Just 23!

List Price: $795,000
Sold Price:  $825,000 
Sale to List: 103.77% 

This thoughtful and data-driven approach ensured a swift and successful sale above the asking price.

The Clients’ Take

“It was a pleasure working with Alison on the sale of our home, and we would highly recommend her to anyone buying or selling. Alison impressed us from the first meeting with her preparation, candidness, and experience in the local market. The staging she arranged for our home exceeded our expectations. She guided us throughout the process and followed through on every step. We always felt like we were her top priority.”

— Nestor and Anna

Video Marketing

Property Photos

Foyer
Living Room
Living Room
Dining Room
Kitchen
Kitchen
Kitchen
Bathroom
Office
Bedroom
Bedroom
Bedroom

Why Choose Alison

Client-Centric Excellence
Dedicated to providing exceptional service, Alison understands that every client's situation and goals are unique, and approach each with patience, a personalized touch and a collaborative approach to ensure a smooth experience that meets their distinctive needs and goals.
Expertise, Market Knowledge & Innovation
As the #1 Listing agent in Needham (per MLS 2023) Alison leverages her in-depth market knowledge, negotiation skills, cutting-edge marketing and technology, to effectively guide clients through the entire process, from pre-market analysis to closing.
Integrity and Communication
Trust is the cornerstone of Alison's business. Upholding the highest standards of professionalism, integrity and reliability, she maintains open, honest, and effective communication by responding promptly to calls, texts, and emails ensuring that clients are well informed throughout their real estate journey.
Community Engagement
Beyond real estate, Alison is dedicated to giving back and enriching her community through fundraising, volunteering and supporting local non-profit organizations.