Tailored Marketing, Big Results: The Sale of 609 High Rock Street

609 High Rock Street

Classic Charm Meets Modern Comfort

When my clients at 609 High Rock Street decided to relocate and downsize, they faced the challenge of selling their home while preparing for an out-of-town move. Their goal? To receive top dollar for their unique property, a spacious home situated on a rare double lot. Here’s how we made it happen.


Planning

Strategic Preparation

 

Selling a home is about creating a vision that resonates with buyers, and we knew that showcasing 609 High Rock Street in its best light was essential. Together with my trusted network of vendors, we took these steps to prepare the home for market:

  • Touch-Up Painting: Freshened up walls for a clean and inviting feel.
  • Decluttering: Assisted the sellers in selling some furniture and removing excess pieces to create open, airy spaces.
  • Professional Staging: Brought in staging to highlight the home’s potential and appeal to both end-users and developers.

photography

Targeted Marketing for a Unique Property

 

This wasn’t just any property. With a double lot, 609 High Rock Street appealed to two distinct audiences: buyers seeking their dream home and builders seeking a rare development opportunity. To maximize its exposure, I used a dual-focused marketing strategy:

  • Database Outreach: Personally contacted end-users and builders in my network to generate interest.
  • Professional Media: Created a suite of marketing assets, including high-quality photography, a property video, and a detailed floor plan.
  • Digital Advertising: Launched targeted online and social media campaigns to ensure the property reached the right audience.

On Market

Success After the First Weekend

The first weekend on the market for 609 High Rock Street was a resounding success.

3  open houses
25 Parties through  
3 Offers 

List Price: $1,675,000
Sale Price:  $1,810,000
Sale to List: 108.06%

This swift and successful sale exemplifies how expert preparation, targeted marketing, and a strategic approach can deliver outstanding results.

Honoring the Journey: A Successful Transition at 609 High Rock Street

Selling 609 High Rock Street was more than just closing a sale; it was helping a family transition to their next chapter with confidence and success. This achievement reflects the thoughtful preparation, strategic marketing, and unwavering dedication needed to honor the unique qualities of a home while exceeding the sellers’ goals.

If you’re ready to sell your home and want a partner who will treat your property with the same care and commitment, I’d be honored to guide you through the process. Let’s work together to create a story with a happy ending. Contact me today to learn how I can help.

What the Clients had to Say ....

Alison Borrelli came highly recommended to us by our neighbors, who put their home on the market and sold prior to our listing with her and Berkshire Hathaway. We interviewed other realtors and found her to be exceptional. We wanted a realtor who not only knew the current housing market but also knew our town Needham. Alison was very knowledgeable and understood all of the options to sell our 1949 home. She appreciated how much we had loved our home over the past 25 years and she was very professional as we had open houses and private viewings. Alison was on top of selling our home every step of the way. She kept us informed of all that we needed to do and immediately responded to texts and phone calls. Everything was done in a timely manner and every conversation or text ended with “ let me know if there is any way I can help”. She made recommendations for moving company’s and donating items from our home. Alison takes her job very seriously and offers a high quality of services. With our options clearly understood and the market being the way it is, our home sold quickly and Alison was supportive, well informed and excellent in every way. We would highly recommend her to anyone looking to sell or buy a home! Elizabeth and David Sutcliffe


Video Marketing


Property Photos

29 Cotton Street
Living Room
kitchen
Dining Room
Kitchen
Kitchen
basement
Bedroom
Bedroom
Bedroom
Office
Patio

Ready To Create Your Story?

Contact Alison today!