Luxury Living in Needham Heights: A Success Story

246 Hunnewell Street, Needham

Modern Elegance Meets Functional Luxury

When it comes to delivering exceptional results, the sale of 246 Hunnewell Street in Needham Heights stands out as a true triumph. Representing a renowned local builder with over 25 years of expertise, we showcased this stunning new construction townhouse to the market – and the results exceeded expectations!


Planning

The Challenge

Despite its incredible features, the property faced two significant hurdles:

  1. Market Conditions: Listed in January when townhouse sales were slower, and interest rates had climbed to over 6%, adding hesitation for buyers.
  2. Busy Location: Situated on a well-traveled street, the home needed to stand out against other properties.

photography

The Strategy

To overcome these challenges, we crafted a comprehensive marketing and sales strategy:

  • Staging and Preparation: Professional staging and high-quality photography showcased the home’s best features, while videography brought its story to life online.
  • Targeted Marketing: We launched a social media campaign and ran targeted online ads, ensuring the property reached the right buyers.
  • Open Houses: Hosting engaging open houses over the launch weekend created a buzz that drew significant interest.
  • Competitive Pricing: We priced the property at the high end for a townhouse, leveraging its brand-new construction and luxury features.

On Market

The Results

 

The results were nothing short of spectacular:

  • Days on Market: Just one weekend!
  • Sale Price: Listed at $1,700,000 and sold for $1,760,000 – above asking.
  • Offers: The property received three offers, demonstrating strong buyer interest.

 

The buyers—a young family relocating to Needham—were thrilled with their purchase and shared glowing feedback:

 

“Alison was the seller's agent when we were buying a house. She was a pleasure to deal with: patient, flexible, and very knowledgeable about the property she represented. She was responsive throughout the whole process, and made for a smooth and straightforward transaction. We would recommend her to family and friends.”
- Vadim


Video Marketing


Property Photos

29 Cotton Street
Living Room
kitchen
Dining Room
Kitchen
Kitchen
living room
Bedroom
Bedroom
Bedroom
Luxury bath
Luxury bath

Ready To Create Your Story?

Contact Alison today!